Top Leaders

METRIX Research's core team of research professionals have over 50 years of experience in marketing, business development and all aspects of research that cover a myriad of industries and clientele.

Abdul Razak Manaf, has worked in the government and corporate sectors in various capacities. After graduating from University in 1971, he began his working life as a civil servant. He then joined the hospitality industry, before embarking on a 25 year career with a multinational oil & gas company.

There, Razak started with a stint in training and human resources management. Subsequently, he spent most of his working career in all aspects of Sales and Marketing, including stints in New York, London and Rome.

For the last 15 years, Razak has been an entrepreneur with interest in social activism. While keeping his lifelong interest in both the theory and practice of business in general, Razak's current passion revolves around Entrepreneurship & Innovation. With over 40 years of working and business experience, Razak wants to pass on his knowledge and experience to his younger peers. His passion now is to contribute to the growth of Metrix's staff. He wants to mentor them to achieve their full potential. His wish is for young Malaysians to grow and be able to compete internationally.

Rozina's vocation has always been in the area of research and business development both in the capacity of a consultant or a manager. As a consultant, Rozina spent five years in Coopers & Lybrand Management Consulting, covering mostly the South East Asian markets in the manufacturing sector, encompassing mainly in market entry strategies.

Rozina spent the next 3 years with the Malaysian Central Depository (a subsidiary of Bursa Malaysia) as part of the team developing the depository business. This gave her extensive exposure in the local capital market and financial industry. Then, she moved on to marketing research, where she spent 2 years in TNS Malaysia. It provided her with a platform to garner skills, knowledge and experience in marketing and market research.

Rozina spent the last 15 years building Metrix's business, where she garnered opportunities in market research and consultancy in various industries and sectors. This includes providing input into the formulation of the Distributive Trade Master Plan, Development of Franchise Industry, Development of product & marketing for tourism products in Malaysia as well as developing marketing strategies for local businesses.

Rozina's qualification is in Statistics in Operational Research. Her professional goal is to contribute to the success of well-informed local companies.