"In an ever-changing market place, one needs to constantly evolve to be relevant. However, it is crucial to identify the right changes to be made and do it well."

Abdul Razak Manaf, Chairman.

METRIX Research was established with us having a dream to build something with passion and drive that will make a difference to businesses. From our humble beginning in 2004 when we started as a subsidiary of METRIX Associates Consultancy Sdn. Bhd. (MAC) to the present, our goal has always been to provide better focus to clients and to redefine how research is to be approached.

We believe a research agency should never function like a factory with robots that monotonously churn out mindless data. Instead, we believe, as a research specialist, it is our mission to see beyond data and unearth great insights. These insights should then act as a springboard to ideas and opportunities that will become actionable plans.

Because we consider ourselves an extension of your organisation, we believe in working together to come out with innovative research solutions that will realise your goals and help you thrive in today’s dynamic business environment. At METRIX Research, we don’t let research remain at the grey data stage. Instead, we take it further and transform it into colourful solutions.

In short, we make research come alive.

"The value of research is best expressed when we are able to use its truth to help our clients give their best to their customers."

Rozina Mat Rawi, Managing Director.