Experiences

Over the years, we've worked with corporate clients as well as governmental bodies both domestically and internationally across a wide variety of industries, delivering tailor-made solutions to aid them in achieving their respective objectives. We've included a focused selection of our successful assignments here to provide you with a clearer picture of our capabilities and expertise.

Corporate Image / Perception Study

Finance
Corporate image and identity study for a stock exchange in view of changes in the local and international capital market environment.

A study to gauge consumer perception for a local bank in order to unearth a competitive edge in the banking industry filled with numerous local and foreign banks.

A Financial Institution who tracks their target market's perception on them as the main player in providing financial support to SMEs to gain more prominence in the market place and gain more 'market share'.

A Takaful player, being one year in business, need to know where they are with regards to their positioning and image in the market vis-à-vis competitors to enable them to strategize their communication in the coming years.

A Takaful player wish to have a promotional campaign with the youth as the youth will be the future subscribers to Takaful products. A study in uncovering the youth's attitude towards financial products especially insurance provide great insights for the client to strategize on their promotional activities.

A review of an insurance brand's positioning vis-à-vis other prominent insurance brands in the country. This is done on a bi yearly basis to track the brand's performance vis-à-vis its competitors.

A review of a financial institution's brand image and customer perception, in an effort to create a more positive and attractive image for its current and potential customers.

Government
Corporate Image study for a Government Agency in an effort to rebuild the corporate image in the eyes of the public. As an effort to attract and get more Muslims in Selangor to 'berzakat', the client embarks on this project to have an understanding on their 'target market' perception on them how this could impact their effort in attracting more subscribers. Their efforts are being evaluated by tracking perception over time, and the increasing number of subscribers.

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+603-2720 6363
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Usage, Behaviour & Attitude Study

Telecommunications
Evaluating consumer usage level and their behaviour towards a telecommunication service in an attempt to provide better service to existing users.

Evaluating user-behaviour and perception towards a telecommunication product. Measuring the effectiveness of a telecommunication product value chain (from distribution to retail) so as to help increase efficiency.

IT
An evaluation of a software company's customer usage level, in regards to a product range and their future needs.

FMCG
Evaluating consumer behaviour in using a personal care product as well as the feasibility of launching a new product into the market for a multinational company. Annual surveys in tracking consumer behaviour and attitude in using household products as well as input into a multinational company's yearly business and marketing plan.

A comprehensive study on the lifestyle of young Malaysian females. This is part of a multinational company's effort in developing personal care products for the local market.

Assessment of new product development in the Food & Beverage Sector.

Automotive
An in-depth understanding of the behaviour of local car users, their attitude towards differing car-makes and servicing components.

A thorough study of Malaysian motorists and their behaviour and usage attitude toward cars and car accessories. This is part of a multinational company's study in developing new automotive product concepts for the Malaysian market.

Car clinics to evaluate the market's interest and acceptance of different car models. Understanding the dynamics of passenger car drivers and purchasers in Malaysia.

Retail & Retail Development
A monthly survey for a premier shopping mall in Klang Valley in understanding their customers' shopping habits and needs. This survey enabled the client to actively improve their offerings to retain existing customers and attract potential customers.

A thorough evaluation of Malaysian shopper behaviour and attitude towards shopping for shopping malls in Klang Valley as input for their yearly business and marketing plans.

An evaluation of shopper behaviour and psychographic segmentation in Klang Valley for future development of shopping malls in the area.

A survey on shopper needs when it comes to making decision to select their shopping destination, especially in relation to hypermarkets. This survey assisted the client in charting out where retail outlets are to be located in the newly built shopping mall, where the hypermarket is the anchor tenant.

Customer and Market Dynamic studies for a shopping mall as an evaluation whether there is a need to reposition the mall to be in line with the mall's target market and existing customers.

A thorough survey for a yet to be built shopping mall in the heart of KL. To determine the retail mix and mall concept, so as to capture the desired target market.

Tourism
An evaluation of the behaviour of Muslim tourists in choosing their holiday destination, their needs and wants as well as identifying the trend of Muslim tourists in Malaysia visiting Northern Asia (Korea, China) as a holiday destination.

Contact Us
+603-2720 6363
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