Over the years, we've worked with corporate clients as well as governmental bodies both domestically and internationally across a wide variety of industries, delivering tailor-made solutions to aid them in achieving their respective objectives. We've included a focused selection of our successful assignments here to provide you with a clearer picture of our capabilities and expertise.
Shopping Mall & Retail
A monthly survey for a premier shopping mall in Klang Valley in understanding their customers' shopping habits and needs. This survey enabled the client to actively improve their offerings to retain existing customers and attract potential customers.
A thorough evaluation of Malaysian shopper behavior and attitude towards shopping for shopping malls in Klang Valley as input for their yearly business and marketing plans.
An evaluation of shopper behavior and psychographic segmentation in Klang Valley for future development of shopping malls in the area.
A survey on shopper needs when it comes to making decision to select their shopping destination, especially in relation to hypermarkets. This survey assisted the client in charting out where retail outlets are to be located in the newly built shopping mall, where the hypermarket is the anchor tenant.
Customer and Market Dynamic studies for a shopping mall as an evaluation whether there is a need to reposition the mall to be in line with the mall's target market and existing customers.
A thorough survey for a yet to be built shopping mall in the heart of KL. To determine the retail mix and mall concept, so as to capture the desired target market.
An assessment of an F&B retail chain's brand and offerings with regards to relevancy to the target market. The output of this research is enabling the client to realign its product offerings, promotions as well as repositioning its brands to be relevant to the target market.
A review of a financial institution's brand image and customer perception, in an effort to create a more positive
and attractive image for its current and potential customers.