Our Experiences

Over the years, we have built expertise and delivered tailor-made solutions in many areas

Over the years, we've worked with corporate clients as well as governmental bodies both domestically and internationally across a wide variety of industries, delivering tailor-made solutions to aid them in achieving their respective objectives. We've included a focused selection of our successful assignments here to provide you with a clearer picture of our capabilities and expertise.

Corporate Image / Perception Study

Finance
Corporate image and identity study for a stock exchange in view of changes in the local and international capital market environment.

A study to gauge consumer perception for a local bank in order to unearth a competitive edge in the banking industry filled with numerous local and foreign banks.

A Financial Institution who tracks their target market's perception on them as the main player in providing financial support to SMEs to gain more prominence in the market place and gain more 'market share'.

A Takaful player, being one year in business, need to know where they are with regards to their positioning and image in the market vis-à-vis competitors to enable them to strategize their communication in the coming years.

A Takaful player wish to have a promotional campaign with the youth as the youth will be the future subscribers to Takaful products. A study in uncovering the youth's attitude towards financial products especially insurance provide great insights for the client to strategize on their promotional activities.

A review of an insurance brand's positioning vis-à-vis other prominent insurance brands in the country. This is done on a bi yearly basis to track the brand's performance vis-à-vis its competitors.

A review of a financial institution's brand image and customer perception, in an effort to create a more positive and attractive image for its current and potential customers.

Government
Corporate Image study for a Government Agency in an effort to rebuild the corporate image in the eyes of the public. As an effort to attract and get more Muslims in Selangor to 'berzakat', the client embarks on this project to have an understanding on their 'target market' perception on them how this could impact their effort in attracting more subscribers. Their efforts are being evaluated by tracking perception over time, and the increasing number of subscribers.

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Shopping Mall & Retail

Description
A monthly survey for a premier shopping mall in Klang Valley in understanding their customers' shopping habits and needs. This survey enabled the client to actively improve their offerings to retain existing customers and attract potential customers.

A thorough evaluation of Malaysian shopper behavior and attitude towards shopping for shopping malls in Klang Valley as input for their yearly business and marketing plans.

An evaluation of shopper behavior and psychographic segmentation in Klang Valley for future development of shopping malls in the area. A survey on shopper needs when it comes to making decision to select their shopping destination, especially in relation to hypermarkets. This survey assisted the client in charting out where retail outlets are to be located in the newly built shopping mall, where the hypermarket is the anchor tenant.

Customer and Market Dynamic studies for a shopping mall as an evaluation whether there is a need to reposition the mall to be in line with the mall's target market and existing customers.

A thorough survey for a yet to be built shopping mall in the heart of KL. To determine the retail mix and mall concept, so as to capture the desired target market.

An assessment of an F&B retail chain's brand and offerings with regards to relevancy to the target market. The output of this research is enabling the client to realign its product offerings, promotions as well as repositioning its brands to be relevant to the target market.

A review of a financial institution's brand image and customer perception, in an effort to create a more positive and attractive image for its current and potential customers.

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 +603-2782 7722
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Advertising / Communication Evaluation

Telecommunication
Pre & Post testing of an ad campaign on data services for a major telecommunications company with the goal of producing an effective long-term advertising campaign.

Automotive
An evaluation of an entire two models of a local car brand's communication in coming up with a new communication strategy was set to attract more customers.

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Politics and Public Opinion

Social Study
Understanding the social sentiment of the Malaysian public on current social policies and issues for a local management consulting company.

A comprehensive study on the public's sentiment on a massive infrastructural development set for the next 20 years was conducted as a baseline to input into a 10-year communication and education strategy. Subsequent periodical assessment of the public sentiment for continuous communication planning and tactics.

An assessment of the current situation on social enterprises was conducted for a youth organisation to help the client come up with activities that can attract the youth to embark on social entrepreneurship and subsequently to nurture the youth.

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Business / Product Feasibility / Development

Oil & Gas
Understanding the business issues and regulatory requirements of an oil & gas activity, which is to be consolidated into the implementation framework of a new business venture.

Identifying the feasibility of opening up the market for existing products and services.

IT Applications
Identifying the feasibility of introducing a business portal to an established IT application company, so as to add value to their existing customer portfolio and to diversify their customer segment.

Telecommunication
Identifying target market's readiness to adopt 3G technology and its applications.

A leading telecommunication service provider engaged METRIX as its research advisor to address the declining revenue and subscription of fixed line telephone services. Studies include identifying the drivers of subscription and to assist the client in formulating a new offering for their fixed-line customers. The research that METRIX conducted is the cornerstone of an ongoing one-year campaign.

Finance
Evaluating the effectiveness of a reward system in the banking sector.

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Usage, Behaviour & Attitude Study

Telecommunications
Evaluating consumer usage level and their behaviour towards a telecommunication service in an attempt to provide better service to existing users.

Evaluating user-behaviour and perception towards a telecommunication product. Measuring the effectiveness of a telecommunication product value chain (from distribution to retail) so as to help increase efficiency.

IT
An evaluation of a software company's customer usage level, in regards to a product range and their future needs.

FMCG
Evaluating consumer behaviour in using a personal care product as well as the feasibility of launching a new product into the market for a multinational company. Annual surveys in tracking consumer behaviour and attitude in using household products as well as input into a multinational company's yearly business and marketing plan.

A comprehensive study on the lifestyle of young Malaysian females. This is part of a multinational company's effort in developing personal care products for the local market.

Assessment of new product development in the Food & Beverage Sector.

Automotive
An in-depth understanding of the behaviour of local car users, their attitude towards differing car-makes and servicing components.

A thorough study of Malaysian motorists and their behaviour and usage attitude toward cars and car accessories. This is part of a multinational company's study in developing new automotive product concepts for the Malaysian market.

Car clinics to evaluate the market's interest and acceptance of different car models. Understanding the dynamics of passenger car drivers and purchasers in Malaysia.

Retail & Retail Development
A monthly survey for a premier shopping mall in Klang Valley in understanding their customers' shopping habits and needs. This survey enabled the client to actively improve their offerings to retain existing customers and attract potential customers.

A thorough evaluation of Malaysian shopper behaviour and attitude towards shopping for shopping malls in Klang Valley as input for their yearly business and marketing plans.

An evaluation of shopper behaviour and psychographic segmentation in Klang Valley for future development of shopping malls in the area.

A survey on shopper needs when it comes to making decision to select their shopping destination, especially in relation to hypermarkets. This survey assisted the client in charting out where retail outlets are to be located in the newly built shopping mall, where the hypermarket is the anchor tenant.

Customer and Market Dynamic studies for a shopping mall as an evaluation whether there is a need to reposition the mall to be in line with the mall's target market and existing customers.

A thorough survey for a yet to be built shopping mall in the heart of KL. To determine the retail mix and mall concept, so as to capture the desired target market.

Tourism
An evaluation of the behaviour of Muslim tourists in choosing their holiday destination, their needs and wants as well as identifying the trend of Muslim tourists in Malaysia visiting Northern Asia (Korea, China) as a holiday destination.

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Customer Satisfaction Study

Utilities
A tracking project for an ICT unit in measuring its customer satisfaction level in an effort to improve operations and service level for its customers.

Acquiring a benchmark customer satisfaction index (CSI) of a training & learning unit and identifying priority areas to improve so that they can continue to be relevant and providing something really worthwhile for their customers.

Finance
A study to fulfil a local financial institution's desire to attract more customers as well as to retain existing customers.

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New Product Development Study

Food & Beverage
Assessment of new products through taste test and concept testing for various F&B products including ready-to-drink beverages, hot beverages and instant food.

Software Application
A comprehensive new product and market development, in assessing the customers' pain in using current offerings in the market of getting traffic information and the 'gain' that the customers' wish to have as an input into product development. Subsequently test the product vis-à-vis customers' input and assist the customers to iterate in their product development to meet customers' needs.

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Employee Satisfaction Study

Utilities
A project with an ICT unit in measuring its employee satisfaction with regards to critical attributes. The outcome of the research enabled the unit to identify barriers in employees' performance, based on the satisfaction level and to determine the required improvement actions based on the barriers the employees are currently experiencing.

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Mystery Shopping

A tool used to measure the quality of service, compliance to regulation, or to gather specific information about products and services. We offer our clients a Snapshot-in-Time of how each location is operating. This tool is appealing to companies because it provides them with an objective appraisal of their locations at any given time. We can tell them how operations are running from the perspective of their customers. This is important because clients would never get the same perspective if they visited the franchise as everyone would be on their best behaviour. By appearing to be regular customers, mystery shoppers give clients the insights that they wouldn't be able to obtain otherwise. We have conducted the Mystery Shopping exercise for various clients:

Ice Cream Chain Store
Monthly mystery checks of 7 outlets in 2 cities in the country.

Restaurant
Monthly mystery checks of 1 outlet in Kuala Lumpur.

Retail Chain Store
Monthly mystery checks of 49 outlets in Malaysia including Sabah & Sarawak.

Retail Chain Stores
Monthly checks of 3 brand retail outlets in Kuala Lumpur.

Shopping mall
Quarterly checks on a leading shopping mall in Kuala Lumpur - its facilities, customer service and car park.

Retail Tyre Shop
Monthly checks on product prices and services of 450 outlets throughout Malaysia.

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Industrial / Business Research

Government
A masterplan study on the country's distributive trade industry.

A comprehensive study to include new business model as part of the national franchise development plan.

Automotive
A primary study on the current and future outlook of the Malaysian automotive industry involving government plans, efforts made and opportunities in the LCV segment.

Entertainment
A secondary study in reviewing the Malaysian terrestrial and cable TV offerings to the Malaysian public. This study is an input to an international content provider for its marketing strategy.

Tourism
A study on cruise tourism in Malaysia. Output of the study is to identify the feasibility of developing the product in Malaysia, recommend on the development plans and promotional strategies of cruise tourism products for Malaysia.

Business Services
A study to assess the potential of commercial cleaning industry in Malaysia for foreign investment consideration.

Primary Industries
An evaluation of consumption of cocoa midstream and downstream products within the supply chain of the Malaysian cocoa industry, including consumers. The evaluation will input the strategy of promoting Malaysian cocoa to the domestic market as well as producing local cocoa food-based and non-food-based products based on market demand and needs.

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 +603-2782 7722
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