Marketing Research


Our Marketing Research services cover the entire marketing cycle, starting with identifying the market needs, up to the evaluation of customer service and satisfaction. Our service is designed to help you achieve your business objectives. Primarily we employ market research techniques in collecting primary data which can be measured and qualified. Where necessary, we would coupled primary data with reliable secondary data, where both sets of data would be synthesised. Insights are derived and more robust and realistic actionable solutions can be recommended for you to implement.
Our services include:

Marketing Strategy and Planning
  • Target market profiling
  • Market segmentation
  • Competitive analysis
  • Needs Analysis
  • Consumer awareness, usage, behaviour and attitude study
Branding & Positioning
  • Corporate image / identity study
  • Positioning / re-positioning study
  • Brand health / equity monitoring
Marketing Analysis
  • Distribution network study
  • Pricing sensitivity study
  • Product and packaging research
  • Communication / promotion study
Advertisement/Communication Development and Evaluation
  • Advert/Communication concept evaluation
  • Advert effectiveness evaluation – pre and post testing
  • A&P effectiveness monitoring
Sales Research
  • Customer satisfaction measurement / monitoring
  • Customer experience evaluation