
Do you know who you are missing? Why do your catchment market don’t visit or shop at your outlet / mall? Where do they go and shop? Why are they shopping at different outlets / mall / brands?
At Metrix Research, we help you delve deeper to understand and discover the motivations and triggers that drive shoppers during their visit to a retail shop or a mall. We have the experience and the tools to help you find out more about your shoppers.
Our services include:
- Customer Dynamics Study – understanding your current shopper/customer. Discover the behavior towards your mall / outlet / brand. Provides an accurate and in-depth body of information based upon the characteristics of visitors to the mall / outlet. Through this research, we are able to find out relevant answers like:
- The experience of the shopper in the mall or retail outlet
- The purchases made and how much they spend
- Their feedback on promotions and communication activities
- Feedbacks on improvement of the mall or retail outlet
- The usage, attitude and behavior of the target shopper
- Assess the mall / retail outlet’s appeal to the target shopper
- Identify the demographic and psycographic of the target shopper
- Identify the visit and spending pattern of the target shopper
- Identify their needs and expectations of the mall
- Mystery Shopping
This is an essential tool – Mystery Shopping helps you gain relevant insights into the shopper experience. It is also a good motivation tool for employees as it assists them in spotting problem areas in customer service. With this tool, we can: - Evaluate the level of service and facilities of the mall/retail stores according to the SOPs
- Identify training needs for the service / sales staff
- Identify the improvements received
- Shopper Behaviour Study
Studying shopper behavior helps retailers understand consumer perception about their mall / retail store. Uncovering and connecting wrong perception about the mall/retail store may give retailers crucial advantage over competitors. Our tool will help the retailer gain in-depth understanding of the shopper’s behavior on a typical shopping trip.