Established in 2003, Metrix Research is driven by a singular goal to be a part of your business and organisation growth.
We're committed to helping you thrive in a rapidly changing business environment.
At Metrix, we prioritize your unique needs and goals. We are dedicated to listening and understanding your challenges to offer tailored research solutions that fit your business.
We believe in forming a deep connection with you, ensuring that every solution we provide is customized to meet your specific requirements.
Unlike traditional research firms that merely generate numbers, we focus on uncovering insights that lead to meaningful strategies. We spend time understanding your business objectives, challenges, and marketing needs. By working closely with your team, we create innovative research solutions tailored to your specific goals.
At METRIX Research, we’re committed to helping you thrive in a rapidly changing business environment. We discover, develop, and offer relevant research solutions, transforming data into vivid, actionable plans. We bring research to life, supporting your journey toward growth and excellence.
THE FOUNDERS
"To know how happy your customers are, you must understand your customers’ expectations"
Abdul Razak Manaf
Founder
Razak is a seasoned entrepreneur who has successfully built several businesses, with Metrix Research being his most enduring and successful venture.
Over his 30-year professional career, he has gained international experience across multiple sectors, including government, hospitality, and oil & gas. In the past 20 years, he has evolved as an entrepreneur, fulfilling his lifelong passion. Razak aims to continue contributing to nation-building by leveraging his extensive experience.
“In ever changing marketplace, one needs to constantly evolve to be relevant. However, it is crucial to identify the right changes to be made and do it well”
– Abdul Razak Manaf, Founder
"The value of research is best expressed when we can use its truth to help our clients give the best to their customers"
Rozina Mat Rawi
Founder
Rozina is a seasoned research professional with 30 years of experience in various fields, including market entry strategy, customer loyalty, product development, and marketing communication.
With her exposure to marketing and business consulting, she has successfully contributed to her clients’ success by advising them on the next steps in their business growth journey.
Rozina is motivated by her desire to support the success of well-informed local businesses.
Our Team
Metrix has gone through turbulent times and our agility, resilience, and motivation are able to adapt to changes.
We survive through good and bad times. This is the team that makes it work.
