EXPERIENCE > EXECUTE …
Brand Audit
Finance
- An annual audit of a financial institution brand to track its positioning in the minds of the consumers vis-à-vis their competitors. The audit also tracks the effectiveness of the client’s marketing communication efforts. With yearly tracking and assessment, the client can identify areas that they can improve in their marketing, communication and, branding strategies and tactics every year.
- A comprehensive brand audit of a Takaful company to strategise on its rebranding exercise. The audit involves assessing both internal and external stakeholders’ views on the company. Besides assessing the brand’s marketing and communication efforts, assessing internal stakeholder enables the company to assess its brand relating to the company’s leadership, as well as its culture. With that, the client is able to craft strategies that are all encompassing which is essential in building a successful brand.
Communication Development and Evaluation
Telecommunication
Pre & Post testing of an ad campaign on data services for a major telecommunications company to produce an effective long-term advertising campaign.
Automotive
An evaluation of an entire two models of a local car brand’s communication in coming up with a new communication strategy was set to attract more customers.
Government
- Annual evaluation of a Government Agency’s communication materials effectiveness in social media with their target market and the public. The study assesses the awareness level, how much the target market is involved with the communication and the level of call to action by those who have exposure to the materials. The client uses the results to plan their annual marketing communication tactics.
- Evaluating a Government Agency on Multimedia on the effectiveness of their communication on their services to the public. This evaluation led to strategizing on more effective promotion of their services to targeted areas and different segments of the public. The goal is for the public to fully utilise their services in protecting the public’s interest in safely utilising internet and mobile services.
- A comprehensive study assessing the expectations of stakeholders in the medical tourism sector. The objective of the study is to enable the client to strategies in communicating and engaging the stakeholders in the effort to enhance the Malaysia Medical Travel Industry.