EXPERIENCE > PLAN …
Perception Study
Finance
- Corporate image and identity study for a stock exchange given changes in the local and international capital market environment.
A study to gauge consumer perception of a local bank to unearth a competitive edge in the banking industry filled with numerous local and foreign banks. - A Financial Institution that tracks its target market’s perception of them as the main player in providing financial support to SMEs to gain more prominence in the marketplace and gain more ‘market share’.
- A Takaful player, being one year in business, needs to know where they are with regards to their positioning and image in the market vis-à-vis competitors to enable them to strategize their communication in the coming years.
- A Takaful player wishes to have a promotional campaign with the youth, as the youth will be the future subscribers to Takaful products. A study uncovering the youth’s attitude towards financial products, especially insurance, provides great insights for the client to strategize on their promotional activities.
- A review of an insurance brand’s positioning vis-à-vis other prominent insurance brands in the country. This is done on a bi-yearly basis to track the brand’s performance vis-à-vis its competitors.
- A review of a financial institution’s brand image and customer perception, to create a more positive and attractive image for its current and potential customers.
Government
Corporate Image study for a Government Agency to enhance its corporate image in the eyes of the public. To attract their target market and get more customers, the client embarks on this project to have an understanding of their ‘target market’ perception of them and how this could impact their effort in attracting more customers. Their efforts are being evaluated by tracking perception over time, and the increasing number of customers.
Public Opinion
Government
- A comprehensive study on the public’s sentiment on a massive infrastructural development set for the next 20 years was conducted as a baseline to input into a 10-year communication and education strategy. Subsequent periodical assessment of the public sentiment for continuous communication planning and tactics.
- A Perception audit towards a new transportation initiative by the Government with the general public. This study also gains concerns from the public to best address these with an effective communication exercise.
NGO
An assessment of the current situation on social enterprises was conducted for a youth organisation to help the client come up with activities that can attract the youth to embark on social entrepreneurship and subsequently nurture the youth.
Market Segmentation
NGO
A comprehensive segmentation exercise on the youth segment in Malaysia for a youth NGO. Besides demographic segmentation, the exercise focuses on psychographic segmentation of the Malaysian youth as well as their purchasing behaviour and attitude, and relevant measurements. The exercise churned out six distinct youth segments and their characteristics that enable the client to craft strategies and activities to attract different segments of youth in enriching the youth’s lives.
Local Shopping Malls
Metrix engage with several shopping malls and performs shopper segmentation exercises as part of the overall market research engagements with the clients. Depending on the type of malls and the location of the malls, this exercise identifies segments of shoppers that visit the mall. Segmentation goes beyond demographics with emphasis on shoppers’ psychographics including lifestyle. This assists the malls in developing their marketing strategies and tactics in garnering more visitors and shoppers.
Competitive Analysis
A Local Private University
A comprehensive study on the tertiary education industry in Malaysia concerning the market and competitiveness. The study emphasises online distance learning (ODL) and lifelong learning. A large part of the study is on the industry landscape, understanding the level of competitiveness in the area of ODL and determining the competitive positioning of the client vis-à-vis identified competitors. The positioning is measured against key elements such as curriculum, infrastructure and fees. Coupled with determining the demand of ODL among key segments in Malaysia, the client is able to revise its business model for business sustainability.
Consumer awareness, usage, behaviour and attitude study
Telecommunications
- Evaluating consumer usage level and their behaviour towards a telecommunication service in an attempt to provide better service to existing users.
- Evaluating user behaviour and perception towards a telecommunication product. Measuring the effectiveness of a telecommunication product value chain (from distribution to retail) to help increase efficiency.
Information Technology
An evaluation of a software company’s customer usage level, in regards to a product range and their future needs.
FMCG
- Evaluating consumer behaviour in using a personal care product as well as the feasibility of launching a new product into the market for a multinational company. Annual surveys in tracking consumer behaviour and attitude in using household products as well as input into a multinational company’s yearly business and marketing plan.
- A comprehensive study on the lifestyle of young Malaysian females. This is part of a multinational company’s effort to develop personal care products for the local market.
Automotive
- An in-depth understanding of the behaviour of local car users, their attitude towards differing car-makes and servicing components.
- A thorough study of Malaysian motorists and their behaviour and usage attitude toward cars and car accessories. This is part of a multinational company’s study in developing new automotive product concepts for the Malaysian market.
- Car clinics to evaluate the market’s interest and acceptance of different car models.
- Understanding the dynamics of passenger car drivers and purchasers in Malaysia.
Retail
- A monthly survey for a premier shopping mall in Klang Valley to understand their customers’ shopping habits and needs. This survey enabled the client to actively improve their offerings to retain existing customers and attract potential customers.
- Customer and Market Dynamic studies for a shopping mall as an evaluation of whether there is a need to reposition the mall to be in line with the mall’s target market and existing customers.
Tourism
An evaluation of the behaviour of Muslim tourists in choosing their holiday destination, their needs and wants as well as identifying the trend of Muslim tourists in Malaysia visiting Northern Asia (Korea, China) as a holiday destination.
Market Needs Analysis
Retail
- A thorough evaluation of Malaysian shoppers’ behaviour and attitude towards shopping for shopping malls in Klang Valley as input for their yearly business and marketing plans.
- An evaluation of shopper behaviour and psychographic segmentation in Klang Valley for future development of shopping malls in the area.
- A survey on shopper needs when it comes to deciding to select their shopping destination, especially with hypermarkets. This survey assisted the client in charting out where retail outlets are to be located in the newly built shopping mall, where the hypermarket is the anchor tenant.
- A thorough survey for some yet-to-be-built shopping malls in the heart of KL as well as suburb of KL. These surveys are to determine the retail mix and mall concept, so as to capture the desired target market.
Product Development
Oil & Gas
- Understanding the business issues and regulatory requirements of an oil & gas activity, which is to be consolidated into the implementation framework of a new business venture.
- Identifying the feasibility of opening up the market for existing products and services
IT Applications
- Identifying the feasibility of introducing a business portal to an established IT application company, to add value to their existing customer portfolio and to diversify their customer segment.
- A comprehensive new product and market development, in assessing the customers’ pain in using current offerings in the market of getting traffic information and the ‘gain’ that the customers wish to have as input into product development. Subsequently, test the product vis-à-vis customers’ input and assist the customers to iterate in their product development to meet customers’ needs.
- A user experience (UX) study in determining the usability of an internet and mobile application for a financial institution before they finalise the product specification and roll it out to their customers.
Market Entry Study
Logistics
A market sizing study of the Singapore Logistics Industry. The study is to assess the market landscape of the four tiers of the sector, including its key players and their competitiveness with regards to financial and throughput indicators. The outcome of the research is to enable the client to assess the feasibility of expanding their business into the market.
FMCG
A market sizing study of Malaysian coconut product production namely coconut milk and coconut powder. The study aims to identify the market landscape of the coconut product production industry, its key players and their competitiveness with regard to financial, production and trading indicators. The outcome of the research is to assist the client in its IPO exercise.