ARTICLES & READS Insights All Insights19 Insights Consumer Trade-Down Behaviour: What It Means and How Malaysian Brands Can Respond 29/10/2026 Consumer trade-down means switching to cheaper options while still buying. See how Malaysians are adjusting, what Budget 2027 means and ... Read More Insights Identifying Underserved Niche Markets 17/10/2026 Learn how Malaysian marketers and SMEs can spot underserved niche markets in F&B and fashion, using data, customer jobs and ... Read More Insights In-Store vs Online Shopping in Malaysia: How Consumer Behaviour Has Evolved 17/10/2026 How has shopping in Malaysia shifted between stores and online? See what DOSM, KPMG and Adyen data reveal, and what ... Read More Insights Is Cheaper Research Good Enough? 18/09/2026 This article unpacks where the corners actually get cut in cheap research, what it costs a business when those corners ... Read More Insights Why Customer Behaviour Changes Over Time 03/09/2026 Why did a strategy that worked so well last year suddenly stop working? This article unpacks the key forces behind ... Read More Insights Why First Impressions Matter 28/08/2026 Why do first impressions matter? Discover how customer experience builds trust, loyalty, and lasting business relationships. Read More Insights Product & Customer Development: Twin Challenges 21/08/2026 Product & customer development go hand in hand. Discover how market research helps build products customers truly want. Read More Insights Building KPIs from Research Insights 13/08/2026 A practical guide for turning market research findings into actionable, business-aligned performance metrics for Malaysian businesses. Read More Insights Why Employees Affect A Company’s Branding? 06/08/2026 How Malaysian internal culture, employee behavior and advocacy shape brand perception (a Malaysian case study) Read More Load More
