ARTICLES & READS

Insights

Aligning Marketing and Strategy Teams with Insights
Insights

Aligning Marketing and Strategy Teams with Insights 

one of the most persistent challenges facing organisations is not a lack of data, it is a lack of ...

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Tips on how to launch a new product or service
Insights

How Concept Testing Reduces Launch Risk 

How to launch a new product & avoid launching failure? Take a look at concept testing. A method used in ...

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Insights

Why Mystery Shopping Matters for Malaysian Businesses

Discover how mystery shopping uncovers hidden service gaps and helps Malaysian businesses improve customer experience.

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Insights

Framework for Converting Research Into Action Plans 

Every year, businesses commission market research, review the findings in a meeting, and then quietly move on without changing ...

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Insights

Calculating Research Return on Investment 

Market research, one of the most consequential business investments is still often approved on instinct and judged by gut feel. ...

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Data to Decision-Making: Key Research Steps Before Entering New Markets
Insights

Data to Decision-Making: Key Research Steps Before Entering New Markets 

Entering a new market can unlock significant business growth, but doing so without proper research can lead to costly ...

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