HOW WE WORK > DATA COLLECTION …

Trustworthy data enable reliable insights

To get to the truth, we emphasise on QUALITY, consistency and security throughout every aspect of research, from research design, to data collection, to sample management, to quality control and data analysis.
Metrix believes in DATA INTEGRITY. With that, every aspect of data management and execution is controlled and managed in-house.

Continuous standards development for data integrity

Over the years, we developed SOPs that keep data and information collected ‘whole’.  We continuously develop SOPs that are suited to the latest data collection techniques.

Being innovative in meeting research outcome

With the dynamics of the marketplace and people’s behaviour,  Metrix continuously test, challenge and validate new approaches and methodologies.  Whether we are experimenting on research designs or exploring ways to enhance response rate, we are constantly expanding our capabilities.
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