Government

• A market study to measure the feasibility of a cruise tourism product in Malaysia and how to make Malaysia a top cruise destination. The outcome of the research was a strategic and tactical plan for the client to consider undertaking to develop the cruise product and the market.
• A market study to have a comprehensive estimation of the market size of cocoa-based products as well as understanding the consumption trend of cocoa-based products by consumers in Malaysia. The study covers both the demand and supply side. The outcome of the research was a strategic direction on how the client can drive local consumption of cocoa products through marketing, collaboration and education.
• A study on implementing Conversion & Co-branding of the Franchise Industry in Malaysia. The outcome of the project is to come up with a 3-year strategy on how to implement Conversion & Co-branding in franchise businesses in Malaysia. This also includes corresponding tactics and action plans.
• Market Landscape on Inclusive Business in Malaysia. The Outcome of this study as part of the RMK12 policy in upgrading the B40s economic power.

Metal Casting

A market entry study for a startup in the highly competitive metal casting industry in Malaysia. The study aims to understand the metal casting industry in Malaysia and who are the key players in the industry, as well as the operational costs and profitability of the industry. The outcome of the research allowed the client to alter their business model to allow it to compete effectively in the marketplace.