Malaysian Consumer Spending Habits During Festive Seasons: A Deep Dive
Malaysian Consumer Spending Habits During Festive Seasons: A Deep Dive The Underlying Psychology: Festive Spending is “Protected” Expenditure Before diving into each festival, it’s important to understand the foundational mindset. Dr Carmelo Ferlito, chief executive of the Centre for Market Education, has observed that households are not simply buying food, clothes, or decorations during festivals […]
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