Insights

Malaysian Consumer Spending Habits During Festive Seasons: A Deep Dive The Underlying Psychology: Festive Spending is “Protected” Expenditure Before diving into each festival, it’s important to understand the foundational mindset. Dr Carmelo Ferlito, chief executive of the Centre for Market Education, has observed that households are not simply buying food, clothes, or decorations during festivals […]

Data-Driven Decision Making: Why Malaysian Companies Still Struggle As Malaysia is transitioning to a digital-centric practice, data plays a pivotal role in business decision-making. Using true data and information makes a difference in a company’s productivity and growth. Research shows that more accurate analysis from quality data leads to more confident decision-making, which can mean